Here is some copy that I’ve started playing around with, but it’s not quite the right tone.
Must be more ‘minimal’… short, concise and to the point.
Must be less ‘friendly’ and more ‘sophisticated’.
Leave Ernest out of it, seen as it is a microsite -> more focused on the campaign than a ‘forever’ site for Swart.
Have decided that the copy needs to come across as though Mr. &/or Mrs. Swart is speaking.