presentation feedback

Things that were discussed during feedback:

  • It’s a good idea to personify Swart as a gentleman (all black) – an approach that sells emotional and/or self-expressive benefits and is cohesive with the nature of the product & target audience.
  • Introduce a new character – good way to launch a new product.
  • Shouldn’t be ‘gimmicky’ but rather dark, ultra cool, and evocative.
  • Look up Johnny Walker Black Label for reference and context (a gentleman’s drink).
presentation feedback

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