- How did you come to produce and sell bottled cold brew (story)?
- What is it about cold brew coffee that you love?
- What kind of buyer are you looking to attract/who do you think they are? What do you think they’re looking for in a drink?
- What kind of market do you want to fit into?
- What are your long-term goals for Swart/what do you want for the product/brand?
- How would you describe the character of the cold brew (in terms of taste, the effect it has on someone, overall vibe)?
- What would you say is the main focus/selling point?
- What is your process of making Swart?