Interview questions for Ernest Andrews, Creator of Swart

  1. How did you come to produce and sell bottled cold brew (story)?
  2. What is it about cold brew coffee that you love?
  3. What kind of buyer are you looking to attract/who do you think they are? What do you think they’re looking for in a drink?
  4. What kind of market do you want to fit into?
  5. What are your long-term goals for Swart/what do you want for the product/brand?
  6. How would you describe the character of the cold brew (in terms of taste, the effect it has on someone, overall vibe)?
  7. What would you say is the main focus/selling point?
  8. What is your process of making Swart?

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Interview questions for Ernest Andrews, Creator of Swart

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